Jenny Boldt has founded together with her co-Foundern Florian Feigenbutz and Tim Strehlow the Food App Mealy. The three Took part among others the incubator program of Project Flying Elephant. On the Fempreneur Summit speaks Jenny Boldt about Their experience in incubator and Identifying how this has helped the startup. More to Keynote "how to accelerator helps boosting your business"
Flo, Tim and Jenny met eachother at the TU Berlin. At the time they will had a more common passion:. Cooking . But oft lacked the time to search for the perfect recipe or even buy the ingredients And so it happened: the idea of food app Mealy . An app offering multiple foodblogger recipes and therefore a way for the online ordering all the Necessary ingredients. "The app is designed to whet the appetite and animate to cook for ourselves." Explains the founder Jenny Boldt. In Fempreneur interview Jenny talks about her team of founders, Their startup and Their plans for 2016. In addition, she shares with you 5 Their favorite food blogs!
Startup Story of Jenny Boldt, Co-Founder of @mealyApp & Speaker at Fempreneur Summit
Jenny, you 've established together with Florian Feigenbutz and Tim Strehlow the Food App Mealy. How knows ye, and how did you get the idea ?
Flo, Tim and I still know us by the Technical University of Berlin, where we have all of studied. The idea for Mealy Arose from our shared passion for cooking. We like to try out new recipes and let us prefer to be inspired by food bloggers ,
"The idea for Mealy Arose from our shared passion for cooking."
Often, HOWEVER, we lacked the time to search for the perfect recipe and buy all The Necessary ingredients. And so the idea was born to mealy: With mealy we offer a wide selection of great food blogger recipes, Provide inspiration and enable easy online ordering Desired of all ingredients - so more time is available for cooking, eating and enjoyment.
The Mealy Founder: Tim, Jenny and Florian
Which area are you in your Startup responsible and as supplemented ye in the team?
I'm mostly around's "Business" in charge, ie management, numbers, cooperation, HR and Marketing, Said Noemi Latter more and more takes and we adjust in this area even more employees want for anything.
Flo and Tim care about the development of the app and our online tool for recipes. Felix, designed and optimized the app in terms of Their ease of use. I think we really fit together as a team very well and not just professionally - we are just good friends.
What Exactly does the Mealy app to users? What is special about Mealy?
Mealy (available for iOS and Android) brings together the many high quality foodblogger recipes in an app and recommends you recipes gemäß to your personal taste. The simple online ordering of Recipe Ingredients You save not only in recipe search, so but When buying a lot of time.
You can mealy So as a flexible, custom Kochbox for Food Blogger Recipes understand -. Without subscription and supermarket prices . In this experience, experimentation, varied diet and being with loved ones When mealy in focus The app is designed to whet the appetite and animate to cook for ourselves.
What is your monetization model?
we generate revenue through commissions on online orders and sponsored recipes.
Depending On Which recipe is purchased, so but gets the respectivement foodblogger part of the commission - Which what important to us from the beginning. For if the food bloggers can earn With Their wonderful recipes in the mealy-app money.
What are the biggest challenges When developing an app?
Focusing on the key features and not to want to immediately put all the features at once. Another challenge is as well as possible to cover the different needs and operating modes of the users with Their Own app concept.
What are your plans for 2016?
Financing round in the spring, new features, even more food bloggers and recipes, new collaborations and more ... as I said, of ideas is not short!
If you can now order online so the ingredients in cooperation with Allyouneed Fresh and REWE. What tips do you have to complete investigation collaborations? What should you know if you want to cooperate with big companies?
This is Certainly at every cooperation slightly different. But in principle, it is naturally a great help if you can come to a personal contact, even if it is only two corners.
Otherwise, networks like XING or LinkedIn can be useful for the initial contact. And you shoulderstand therefore be able to sell good product and the added value of co-operation for the company.
What are your top 5 favorite food blogs?
My three favorite food blogs ... That's really hard to say. I know now so many great blogs and have already nachgekocht so many recipes of different blogs did I can not decide Which three blogs I liked most.
Most recipes nachgekocht I have but so far from Mrs. Delicious , missy , Homemade Deliciousness , Bodyholic and magazine worm . But I really have to say, every blog has something else special did makes it unique.
Which founders / inside tips you conclusively yet?
I think a great team is the most important thing - Because each one can be motivated again and working as a team just makes a lot of fun. And you shoulderstand bring stamina, Because of course do not always go perfectly gemäß to plan.
"A great team is the most important thing - Because each one can be motivated again and working as a team just makes a lot of fun."
Photos by Mealy
Product is zurerst Appeared on Fempreneur .